Pilates and wellness brand Ace Grip Socks has officially signed an exclusive partnership with BetterMe, marking a major milestone for the rapidly growing female founded brand.
The partnership brings together two brands centered around movement, wellness, and community driven experiences. Known for its curated Pilates and wellness events across Southern California and beyond, Ace Grip Socks will begin integrating BetterMe equipment and wellness products into upcoming event experiences nationwide. Through the partnership, BetterMe will serve as the official equipment partner for Ace Grip Socks events.
Originally recognized for its Pilates and fitness equipment, BetterMe has evolved into a global wellness company offering workout essentials, activewear, supplements, and lifestyle products designed to support a healthier everyday routine.
Through the partnership, BetterMe’s wellness products and equipment will be integrated across Ace Grip Socks events, helping create elevated wellness experiences centered around movement, quality, and community.
“This partnership feels incredibly aligned with the direction of our brand,” said Liz Detrow, founder of Ace Grip Socks. “We care deeply about creating thoughtful wellness experiences and partnering with brands that genuinely elevate those experiences. BetterMe’s products, quality, and overall vision felt like a natural fit for our community.”
Ace Grip Socks has quickly become known for its highly curated Pilates and wellness events featuring custom tote bags, branded grip socks, wellness gifting, luxury activations, and collaborations with fitness studios and lifestyle brands across the United States.
The partnership rollout will begin this summer, with BetterMe equipment and wellness products gradually being integrated into upcoming Ace Grip Socks events nationwide.
As Ace Grip Socks continues expanding nationally, the collaboration signals a new chapter for the brand as it evolves beyond grip socks into a larger wellness and experiential platform.